Acura

To show the beauty of the Acura ILX’s Jewel Eye headlights we turned them into a sculpture with embedded mechanical flip books. After figuring out the optimal perspective for the car to travel through the five frames, we shared that with 5 artists to create original animations. Then we set up the arduino driven sculpture on a stage with the Acura ILX and created the following video.

We then invited fans to participate in a sweepstakes on Acura’s social channels. Through an engaging social program, users were able to win a limited edition print from one of our artists.